Growth and evolution are but two words that describe how a small business enterprise rose to become the dynamic company we now know as the Lakpue Drug, Inc.
On August 15, 1986, Lakpue Drug, Inc (LDI) was born, with sole on focus marketing swine medicines. “Lakpue”, the Chinese term for the number “68” is the company’s trade name submitted and registered to SEC. Lakpue is Enrique Y. Castillo’s (EYC) childhood nickname, given to him by his family in honor of his grandfather who was aged 68 at the time when he was born.
With a strong vision and focus, Mr. Enrique Y. Castillo together with his brother Arsenio and Dr. Jose Jesus Trinidad launched four flagship products in the local market namely: Laktamino, Tylak, Trisullak and Laksovit. LDI’s introduction of these products was an overwhelming success in the market.
Using sheer expertise and impeccable business acumen, LDI revolutionized the gamefowl industry in the country in 1989 by introducing several top of the line gamefowl products as well offering various services like breeding and conditioning seminars as well as field clinics to increase the expertise and knowledge of regular backyard gamefowl breeders and enthusiast.
Until the present, Lakpue Drug Incorporated has been helping the gamefowl industry in the pursuit for better information and products for all cockfight enthusiast, growing leaps and bounds since its inception. The company continues to cater to the needs of its market, keeping in mind the founder’s commitment to growth, development and excellence.
The vision is to be the leading global Filipino company that is dedicated in providing products and services of trusted quality to the entire humanity. To achieve this vision we will:
- Conduct ourselves with integrity, teamwork and live according to our company values;
- Pursue superior performance in every activity;
- Foster an internal environment of innovation, collaboration, trust and care.
We, the men and women of Lakpue Drug Inc. are guided by the certain values that describe our company as we want it to be. We want our decisions and actions to demonstrate these Values. We believe that putting our values into practice creates long-term benefits for shareholders, customers, employees, suppliers and the communities we serve. We observe ETHICS in our work... We will be informed in the regulations, rules and compliance issues that apply to our businesses around the world. We will apply this knowledge to our conduct as responsible employees of Lakpue Drug Inc. and will adhere to the highest standards of ethical conduct in all that we do.
We take RESPONSIBILITY for QUALITY... Our products and services will be “best in class” in equivalence to value received for and money paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. Each of us is responsible for quality in whatever we do. We understand that superior performance infuses every Lakpue group’s activity.
We bring EXCELLENCE... We are dedicated to satisfying all our customers. We excel in meeting commitments even as we achieve total customer satisfaction. We believe in respecting our customers, their individuality and need, listening to their requests and understanding their expectations. We strive to exceed their expectations in affordability, quality and service.
We provide LEADERSHIP as a company and as individuals... Lakpue Drug is founded based on extraordinary people, effective manufacturing technique and sound business management. We demonstrate individual leadership through a positive approach to every task, a pro-active spirit and a restless determination to continually improve upon our personal bests. We aggressively pursue new business, determined to add value for our customers with ingenuity, determination and positive attitude.
We act with INTEGRITY in all we do... We are personally accountable for the highest standards of behaviour, including honesty and fairness in all aspects of our work. We fulfil our commitments as responsible citizens and employees. We will consistently treat customers and company resources with the respect they deserve.
We value LAKPUE GROUP’S PEOPLE... We treat one another with respect and take pride in the significant contributions that come from the diversity of individuals and ideas. Our continued success require us to provide the education and development needed to help our people grow. We are committed to openness, trust and mutual understanding in all relationships.